The Growing Popularity of Commercial Artificial Christmas Trees
It’s the most wonderful time of the year – Christmas time! Most people associate this time of year with cheer, family, and holiday decorations. One of the most iconic decorations of this season is the Christmas tree. Artificial Christmas trees have become increasingly popular over the years due to their convenience and easy setup. But how do commercial artificial Christmas trees impact consumer behavior and boost holiday sales?
Buying an artificial tree provides a sense of convenience to consumers; they don’t need to go out searching for a fresh-cut tree and go through the hassle of dragging it home only to dispose of it a few weeks later. This sense of convenience has caused a surge in artificial tree purchases over the last decade, reaching an all-time high in 2020 with nearly 30 million trees sold in the United States alone.
The increased popularity in artificial Christmas trees has led to an increase in holiday sales as well. When consumers purchase an artificial tree, they are likely looking for ornaments, lights, garland or other accessories to help decorate their tree with. This initial purchase can often lead consumers down a path of additional purchases that can last well into or past December 25th. These “impulse buys” provide retailers with additional revenue during this festive season that can help boost their bottom line.
Artificial Trees vs Real Trees: Cost-Effective and Sustainable Option
Christmas decorations have become more expensive over time as well, due partially to rising costs for raw materials used in manufacturing processes and shipping fees associated with international imports. Despite this fact, consumers still seem willing to pay higher prices for more elaborate decorations such as animated holiday figures and inflatable snow globes. In addition to these items being seen as status symbols among certain sections of society, they also help spark conversations within families and create memories together – giving them an extra incentive to invest more money than usual on seasonal decorations at this time of year.
Some stores have even gone so far as offering bundled packages including both artificial trees and various accouterments such as wreaths and string lights that come with discounted pricing when purchased together compared to individual items bought separately from different vendors.. By packaging items together like this, stores are capitalizing on shoppers’ desire for convenience while providing savings where possible which can help drive up sales during the busy shopping season leading up to Christmas Day.
In conclusion, it is clear that purchasing commercial artificial Christmas trees can have a huge impact on consumer behavior around the holidays – from sparking impulse buys for accompanying seasonal decorations all the way up through packaged bundles providing savings at checkout – retailers are finding ways capitalize on shoppers’ desire for convenience while boosting their bottom lines at the same time.
